JAKARTA, June 25, 2025 – Play Culture Co., Ltd., a premier developer of experiential leisure destinations and PT Tematik Makmur Abadi have entered into a licensing agreement to develop and operate Nickelodeon-themed Family Entertainment Centers (FECs) across Indonesia in partnership with Paramount. The FECs will feature themed dining, retail and a variety of attractions including soft play zones, climbing walls, role play areas, interactive games, arts and crafts stations, and special meet & greet experiences with their favorite characters.
First Locations Opening in Indonesia in Q4 2025
The FEC’s first two locations are scheduled to open in Q4 2025, setting a new benchmark for family entertainment in the region.
“As the licensing partner of Nickelodeon Playtime Family Entertainment Centers in Indonesia, PT Tematik Makmur Abadi is proud to bring immersive, world-class entertainment experiences to families nationwide. We also curate and supply a diverse range of premium toys, collectibles, artwork, and creative merchandise—sourced from authorized local and international manufacturers. Our goal is to not only enrich the play experience inside our centers, but also to support the broader ecosystem of retailers, entertainment venues, and brand activation initiatives throughout Indonesia.” — Rey Wilfred, Director of PT Tematik Makmur Abadi
• Nickelodeon Playtime at Senayan Park, Jakarta:
This flagship center located in central Jakarta will feature five beloved Nickelodeon properties: SpongeBob SquarePants, PAW Patrol, Dora, Teenage Mutant Ninja Turtles (TMNT), and a unique Garfield-themed café dining area.
• Nickelodeon Playtime: PAW Patrol at Carstensz Mall, Gading Serpong:
Marking the first-ever PAW Patrol-themed location-based entertainment (LBE) project in Asia, this center will immerse guests in the world of Adventure Bay. Themed attractions will recreate iconic locations from the show, providing children with opportunities for imaginative play, physical activity, and interactive learning.
Expanding Nickelodeon’s Footprint in Asia Pacific
The Asia Pacific region continues to see rapid growth in demand for immersive family experiences, making it an ideal market for Nickelodeon’s beloved brands.
Commenting on the announcement, Linda Dong, President of Play Culture Co., Ltd., said, “Following the success of our inaugural Family Entertainment Center in Shenzhen in 2020, we are excited to join forces with Nickelodeon to bring this innovative concept to more families across the region. The Asia Pacific market is experiencing significant growth in family entertainment spending, and there is a clear demand from shopping centers for engaging, experiential offerings. Launching Nickelodeon Playtime is a key part of our strategy to meet this demand and further establish Play Culture as a leader in the industry.”
“We are honored to be part of this groundbreaking collaboration with Paramount and Play Culture to bring Nickelodeon Playtime to Indonesia. At Cow Play Cow Moo, we are deeply committed to delivering joyful and meaningful entertainment experiences for families. These new centers will not only elevate the family entertainment landscape in Indonesia but also inspire children through creativity, play, and beloved Nickelodeon characters they’ve grown up with.”— Daniel Darwin, President Director of Cow Play Cow Moo Indonesia”
About Play Culture Co., Ltd.
Play Culture Co., Ltd. is a Hong Kong registered company dedicated to designing, building and managing world-class family entertainment experiences. With an experienced team of international and local professionals with deep industry knowledge, Play Culture has successfully secured exclusive licenses from top international brands to develop themed location-based projects with some of the most popular and valuable children’s IP’s in Asia.
About PT Tematik Makmur Abadi
PT Tematik Makmur Abadi is committed to delivering world-class family entertainment experiences that spark joy, creativity, and meaningful connections. In collaboration with global brands like Paramount and Play Culture Co., Ltd., it brings immersive and interactive Nickelodeon-themed destinations to life—specifically designed for children and families. Backed by a strong network and deep industry expertise, it is driven by a mission to foster creativity, enhance brand experiences, and create unforgettable moments for families and partners alike.
About Nickelodeon
Nickelodeon, now in its 41st year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The brand includes television programming and production in the United States and around the world, plus consumer products, digital, location-based experiences, publishing and feature films. For more information or artwork, visit http://www.nickpress.com. Nickelodeon and all related titles, characters and logos are trademarks of ViacomCBS Inc. (Nasdaq: VIACA, VIAC).
