Play Culture Co., Ltd was born from a simple yet powerful dream: to bring world-class family entertainment to Asia, fueled by a blend of global vision and local expertise.
Founded in 2019, our company quickly became a catalyst for joy by gathering a team of passionate professionals—both international and local—each bringing deep industry knowledge and unwavering dedication to every project.
The adventure began in December 2020, when Play Culture opened the doors to its very first creation: Nickelodeon Playtime, a vibrant partnership with Paramount that welcomed families in Shenzhen, China. The project's immediate success set the tone for our journey—a journey rooted in imagination, innovation, and an enduring commitment to memorable experiences.
Encouraged by the excitement and smiles, Play Culture’s next chapter saw the beloved Peppa Pig join our family. Securing the exclusive IP license from Hasbro, we launched two Peppa Pig Play Cafes in Hangzhou and Chengdu, transforming everyday outings into magical moments for children and parents alike.
In 2025, Play Culture reached a remarkable new milestone: acquiring the exclusive rights to create Nickelodeon-themed Play Centers in 11 countries across Asia Pacific. With plans to open more than 30 locations over the next five years, we are poised to elevate family entertainment on an unprecedented scale, working with some of the most popular and valuable children’s brands in the world.
