Nickelodeon, now in its 45th year, is the number-one entertainment brand for kids. lt has built a diverse, global business by putting kids first in everything it does. The brand includes television programming and production in the United States and around the world, plus consumer products, digital, location-based experiences, publishing and feature films.
NIGK IS THE TOP ENTERTAINMENT BRAND FOR KIDS
THE NIGK BRAND GROUP IS AVAILABLE IN 355M HH GLOBALINY
NIGK HAS BEEN THE TOP RATED AD-SUPPORTED BASIC CABLE NETWORK FOR 28 CONSECUTIVE VEARS AMONG KIDS 2-11
Hasbro is a leading games, IP and toy company whose mission is to create joy and community through the magic of play. With over 100 years of expertise, Hasbro delivers groundbreaking play experiences and reaches over 500 million kids, families and fans around the world, through physical and digital games, video games, toys, licensed consumer products, location-based entertainment, film, TV and more.
Through its franchise-first approach, Hasbro unlocks value from both new and legacy IP, including MAGIC: THE GATHERING, DUNGEONS & DRAGONS, MONOPOLY, HASBRO GAMES, NERF, TRANSFORMERS, PLAY-DOH and PEPPA PlG, as well as premier partner brands. Powered by its portfolio of thousands of iconic marks and a diversified network of partners and subsidiary studios, Hasbro brings fans together wherever they are, from tabletop to screen.
In 2025, Play Culture reached a remarkable new milestone: acquiring the exclusive rights to create Nickelodeon-themed Play Centers in 11 countries across Asia Pacific. With plans to open more than 30 locations over the next five years, we are poised to elevate family entertainment on an unprecedented scale, working with some of the most popular and valuable children’s brands in the world.
