China Leisure Development is working together with Hasbro to open the world’s first Peppa Pig themed family restaurant, Peppa Pig Play Café, on September 2nd 2022 in Intime Department Store in Binjiang, Hangzhou, China. Its grand opening created a huge buzz as kids from all over the city of Hangzhou rushed in, eager to be the first to play and dine with Peppa and its friends..
Peppa Pig Play Café, designed for families with children aged 2 to 5 years-old, covers an area of 1,100 square meters and features five Peppa Pig themed scenes. Peppa Pig Play Café provides an immersive experience in the world of Peppa Pig by offering Peppa-themed play areas based on classic cartoon scenes and meals that are similarly inspired by the world-famous IP. The restaurant is composed of five classic scenes in Peppa Pig's world: Potato City, the Forest, Grassy Hills, the Train and Peppa Pig’s House. Guests can even take pictures with the Peppa and George and even chat with a virtual Peppa.
Guests can enjoy food while playing in Potato City and the Hill area, play in the canopy nets above the tents in the Forest area, and experience Peppa’s favorite activity: jumping in muddy puddles! Kids can play dress-up in Peppa’s Clubhouse, slide down the spiral slide and land in the duck pond, or dig and grow vegetables in Grandpa Pig's garden, and best of all, celebrate birthdays in Peppa Pig's house!
“We are excited to be teaming up with Hasbro to bring the beloved Peppa Pig brand to the China market in a Play Café format. With recent policy changes in the education sector, we see a shift in consumer spending towards kids entertainment while shopping malls are looking for replacements for anchors vacated by large education institutions. The Play Café format, where kids can play while their family members can relax and enjoy a meal, has been growing in popularity and we see tremendous opportunity in this space,” explains Linda Dong, President of China Leisure.
“Peppa Pig is such an adored brand among pre-schoolers and their parents, so we are thrilled to be bringing this type of immersive, play experience to Peppa fans in China with our partner China Leisure Development” said Matt Proulx, Vice President, Location Based Entertainment at Hasbro, Inc. “The new Peppa Pig Play Café is going to enable play amongst families all while building memorable dining experiences in the very lovable Peppa way. This experience is a great illustration of what we’re always trying to do with our Brand Blueprint strategy – find more and meaningful ways for fans and families to experience our brands.”
China Leisure Development Co., Ltd. is a Hong Kong company dedicated to developing and managing world-class leisure experiences and projects in China including family entertainment centers, theme parks, water parks and resorts.
Hasbro (NASDAQ: HAS) is a global play and entertainment company committed to making the world a better place for all children, fans and families. The Company’s unparalleled portfolio of approximately 1,500 brands includes MAGIC: THE GATHERING, NERF, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY, BABY ALIVE, DUNGEONS & DRAGONS, POWER RANGERS, PEPPA PIG and PJ MASKS, as well as premier partner brands. For the past decade, Hasbro has been consistently recognized for its corporate citizenship, including being named one of the 100 Best Corporate Citizens by 3BL Media and one of the World’s Most Ethical Companies by Ethisphere Institute.
© 2022 Hasbro, Inc. All Rights Reserved.
