Expanded two-level family destination combines immersive play, branded retail and Nickelodeon-themed dining across five globally loved franchises
SHENZHEN, China —October 2 — Play Culture Co., Ltd. today announced the grand opening of Nickelodeon Playtime 2.0, a fully reimagined flagship venue debuting October 1, 2026, to coincide with China's National Day Golden Week. The all-new experience occupies Levels 1 and 2 of OCT Harbour Shopping Centre in Shenzhen, marking the most significant expansion in the brand's six-year history.
A Major Upgrade: A New "Play + Retail + Dining" Family Destination
Since its debut at Shenzhen OCT Harbour in December 2020, Nickelodeon Playtime has built a loyal fan following through distinctive branded experiences and high-quality interactive attractions. Six years later, the venue is entering its next chapter with Nickelodeon Playtime 2.0. Spanning more than 2,000 square metres across two prime levels of the shopping centre, the new venue represents a substantial upgrade in both scale and guest experience. It brings together five globally recognized entertainment franchises — SpongeBob SquarePants, PAW Patrol, Dora the Explorer, Teenage Mutant Ninja Turtles and Garfield — within an integrated concept that combines immersive play, branded retail and Nickelodeon-themed dining. Guests will also find themed photo opportunities and exclusive merchandise, positioning the venue as a one-stop family entertainment destination.
Four Core Play Experiences
Nickelodeon Playtime 2.0 introduces four distinct play zones tailored to different ages and interests: a Digital Interactive Zone with responsive character technology, a Role-Play Zone with themed sets recreating beloved shows, an Active Adventure Zone with climbing structures and obstacle challenges for older children, and a Soft Play Zone with padded structures and a ball pit for younger children.
Five Immersive IP Worlds
Each franchise anchors its own themed world, from PAW Patrol's Adventure Bay and SpongeBob's Bikini Bottom to Dora's rainforest journey, a Ninja Turtles obstacle challenge and Garfield's comic-inspired photo moments. The venue further elevates its live entertainment with scheduled character meet-and-greets and expanded parent-child DIY workshops, giving families the chance to connect, create and capture memories together.
Nickelodeon-Themed Family Restaurant
The venue's newly upgraded, comic-inspired family restaurant connects directly to the entertainment space, blending classic comic-book aesthetics with contemporary design, including vibrant pop-art colors, iconic speech bubbles and hand-drawn graphics. Professional chefs have crafted a dedicated Nickelodeon Playtime 2.0 menu using high-quality, traceable ingredients, offering character-inspired mains, snacks and desserts that are both fun to eat and nutritious.
About Play Culture Co., Ltd.
Play Culture Co. Ltd. is dedicated to building and managing world-class family entertainment experiences in Asia. With an experienced team of international and local professionals with deep industry knowledge, Play Culture has successfully secured exclusive licenses from top international brands to develop themed location-based products with some of the most popular and valuable children’s IP’s in Asia.
